Are you using your IP communications to improve your sales, and if so, why not?

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Businesses today are widely deploying IP telephony, but are they using it to its full potential to improve customer experiences and drive sales? Many companies have deployed this technology to reduce internal communication costs and streamline inter-branch communication, but what does this do for customer service?

In today’s digital world, customers expect businesses to be readily available, and poor customer service can be a deal-breaker. Customers walking around a store, looking for a salesperson, or being directed elsewhere can negatively impact their experience. While businesses have expanded to online sales, the in-store experience remains crucial.

3CX is a valuable solution to improve customer experience and drive sales. With this system, every employee can have an extension on their mobile phone, enabling them to be reached at anytime, anywhere, even while on the sales floor. Imagine shopping in a large store and needing help finding a product. Rather than wandering around, the nearest staff member can track down and call the right product specialist, or perhaps let the customer talk to them directly if they are at another branch.

In addition, businesses can have a group of product specialists on a set group that can be called to reach an available resource in real-time. This system is not just for sales, but also for support. For instance, when taking a car in for service and being unable to reach the service advisor, the call can be rerouted via IP telephony to the advisor’s mobile device, or even through WhatsApp.

Today’s connected world requires businesses to be available immediately when shopping online or in-store. If a company has IP telephony installed, it can significantly benefit customer sales and services.

TRUENAV is a leading provider of IP communications solutions and takes a consultative approach to understanding its clients’ challenges and designing the best communication platforms to address them. While IP telephony was once primarily about cost savings, it can now significantly enhance the customer experience and drive sales. With over 18 years of experience and client base that includes SMME’s to JSE listed companies across South Africa, TRUENAV helps its customers develop IP communications solutions to improve their business, build better client engagements and do things their competitors aren’t.


3CX is the developer of an open-standards communications solution which innovates business connectivity and collaboration, replacing proprietary PBXs. The award-winning software enables companies of all sizes to cut telco costs, boost employee productivity, and enhance the customer experience.

With integrated video conferencing, apps for Android and iOS, website live chat, SMS, Facebook and WhatsApp messaging integration, 3CX offers companies a complete communications package out of the box.

Six hundred thousand customers worldwide use 3CX, including McDonald’s, Hugo Boss, Ramada Plaza Antwerp, Harley Davidson, Wilson Sporting Goods and Pepsi. Maintaining its global presence, 3CX has offices in the U.S., U.K., Germany, South Africa, Russia and Australia.


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