The Exit of Major Traditional PBX Players & What It Means For You

With the rise of cloud-based solutions, more traditional PBX giants like Panasonic are moving away from the communication business (such as PBX and SIP).

Written by

With the rise of cloud-based solutions, more traditional PBX giants like Panasonic are moving away from the communication business (such as PBX and SIP). Keep reading to find out what that means for you!

Panasonic’s Big Move

Manufacturing giant, Panasonic has recently announced that they will be moving away from communications business including PBX and SIP in the next two years. The brand has stated that they will now shift their focus to different market segments which has been bolstered by the unstable and unpredictable COVID-19 pandemic.

What This Means For You . . .

The Cloud is The Future

Naturally, cloud-based technology has become increasingly popular during the coronavirus pandemic as it offers Opex pricing model, immunity to obsolescence, geographical flexibility, on-demand scalability and much more.

Avoiding the office because of lockdown? No problem, simply connect to the cloud and presto! You can now work from home, a café or even all the way across the country.

What’s more, a cloud-based connection is affordable and more reliable than outdated, traditional technology.

New Ways of Working

The COVID-19 pandemic and lockdown regulations has caused instability and unpredictability for South African businesses. Therefore, many businesses are forced to reimagine the workplace – not only for now but for the future as well. The South African government now encourages businesses to work remotely or at least take advantage of hybrid solutions that include part-time office visits and part-time home working situations have increasingly become popular.

More Benefits of The Cloud

It’s Easy To Use

Our TRUEPBX business hosted PBX does not require additional and costly hardware. In fact, you could connect through any SmartPhone or even a SoftPhone by simply connecting to the internet.

It’s Affordable

At TRUENAV, we offer our TRUEPBX Business Hosted PBX service for FREE. This service is known as TRUEPBX and allows you to pay for ONLY the services that your business requires at competitive ratings – without any hidden costs.

Unlike other traditional services, you do not require any hardware that can become outdated and expensive to maintain – saving you money.

Additionally, telephone management software allows costs to be easily monitored and centrally managed remotely or on site.


Many businesses are suffering due to the impact of the pandemic and lockdown regulations on the economy. To ease the load, TRUENAV offers easy scalability without extra costs.

We charge on a month-to-month basis, making it easier and quicker to increase or decrease service subscriptions – no extra cost, technology or lengthy contracts required!

Not sure if your business should move to the cloud?

Give us a call or email and we’ll arrange a free consultation to help each other determine if we’re a good fit for your organisation. We want to be sensitive to your particular problems so we can decide together whether we can specifically help you.


We understand the complexities of the telecommunication space. If you are looking to get a true perspective on your situation and what you can do to start or improve. Fill in your information below and tell us what you're looking for so we can make sure the right person speaks to your about your business needs.