TRUENAV THE PARTNER
YOU NEED
Our role is simple: to give you confidence and peace of mind that you have found the right partner.
We love helping businesses navigate the complex world of Telecoms. Our strategy is to be the navigator, our client the captain and their company the vessel. We pride ourselves on helping the captain maintain his true and best course, ensuring the path we take leads the vessel to the destination it desires.
BRAND HERITAGE
2006
HOW IT ALL BEGAN
From having gained a wealth of experience working in the IT sector, Riaan Venter and Etienne Tredoux felt there was a lack of value delivered by telecoms companies. Leading them to found uThetha Telecoms. With the sole mission to inject IT skills and principles into the telecommunications industry.
2010
BUILDING THE RIGHT TEAM
Throughout our growth, we were looking to surround ourselves with people whose ambition and values aligned with uThetha, which led us to Darren Friedman. Having a wealth of experience and the type of drive and skills we knew would make us excel. In 2014, Darren became a director at uThetha.
2010
2012
A MOVE FOR IMPROVEMENT
2019
NATIONAL GROWTH
uThetha decided it was time to establish a national footprint. Growing into Gauteng was an important step, allowing us to extend our business offerings on a local level. Enabling us to provide in-person support.
2019
2019
STRENGTH TO STRENGTH
Continuing our mission to inject IT skills and principles into the industry we brought Darryl Moses onboard who had an incredible depth of IT knowledge and expertise. After having a big impact with how we navigate and developed our products and services to refine our business offerings, he became a Director in 2020.
2021
A PIVOTAL CHANGE
Undergoing changes occurring internally and externally, we felt the need to evaluate ourselves and the market. Navigating the rapid change in digitisation and what businesses now needed, forced us to pivot. Evaluating what products and services best serve businesses, as well as how we would deliver these.
2021
2022
CHARTING A FUTURE
Having new key processes in place and innovative offerings, whilst understanding our why; ‘By unlocking the potential in our partners, we leave a positive impact on all the communities we collectively support’. Led us to rebranding to TRUENAV, which aligns with the value we are looking to deliver.
OUR TEAM
RIAAN VENTER
Co-founder & Head of Sales & Innovation
As the Co-founder & Head of Sales & Innovation at TRUENAV, Riaan Venter plays a pivotal role in driving the company’s growth and improvement. With 29 years of experience in the telecoms and IT industry, Riaan has consistently steered TRUENAV towards success through his entrepreneurial spirit and strategic acumen.
Riaan’s unrelenting enthusiasm for using technology to unlock business potential is evident in his work. His focus on building long-term, mutually beneficial relationships with his team, suppliers, and customers continues to be a cornerstone of TRUENAV’s success.
ETIENNE TREDOUX
Co-founder & Chief Executive Officer
As the Co-founder & CEO of TRUENAV, Etienne Tredoux is at the helm of driving our company’s vision and strategy. With 33 years of experience in the IT and telecommunications space, Etienne’s analytical nature enables him to simplify complex concepts and systems, equipping TRUENAV to make strategic and sensible decisions that align with the ‘big picture.’
Etienne’s deep technological insight and understanding are invaluable assets that guide TRUENAV, our teams, and our clients. His ability to blend a passion for people and technology is central to TRUENAV’s mission of helping our partners achieve their goals and adding to their success.
DARRYL MOSES
Operations
As the Head of Operations at TRUENAV, Darryl Moses leads our product development team with a sharp focus on operational excellence. With 17 years of experience in the ICT and telecoms industry, Darryl has become an intuitive problem solver with a constant willingness to learn, making him a key figure in TRUENAV’s growth.
Darryl’s passion for technology and its potential to solve business challenges has been instrumental in guiding TRUENAV in delivering, building, and customising solutions effectively. His ability to identify specific needs and apply technology strategically has underscored the importance of understanding the problem and its broader context.
DARREN FRIEDMAN
Executive Relationship Manager
Darren’s fascination with technology and people drew him to the telecoms industry, and with 19 years of experience, his ability to lead our teams and manage our partners has become an invaluable asset. His empathetic nature and commitment to partner-focused solutions have been key in ensuring TRUENAV’s reputation as a trusted partner.
ROSANNE VAN REENEN
Head of Finance
Rosanne is a seasoned Chartered Accountant with over a decade of post-articles experience, bringing a wealth of knowledge and expertise to the TRUENAV team. A graduate of the University of Pretoria, Rosanne has developed her expertise in senior financial roles across a wide range of industries, including leisure and hospitality, retail, NGOs, and telecommunications.
She is recognised for her strong organisational abilities, meticulous attention to detail, and capacity to thrive under pressure. In addition to her technical proficiency, Rosanne provides strategic financial leadership, ensuring that TRUENAV maintains robust financial controls and delivers accurate reporting.
CRAIG FISHER
Executive Relationship Manager
As the Executive Relationship Manager at TRUENAV, Craig Fisher is crucial in nurturing existing client relationships and driving new business development. With nearly 15 years of industry experience, Craig’s deep understanding of the telecoms and ICT sectors positions him as a trusted advisor to our clients.
Craig’s strong technical background and experience in ICT distribution enable him to architect bespoke solutions tailored to each client’s unique needs. His ability to bridge the gap between technical requirements and business objectives ensures that TRUENAV delivers solutions that meet and exceed client expectations. Craig’s commitment to fostering solid and trusting relationships is at the heart of his work, making him an invaluable asset to TRUENAV and its continued success.
TESTIMONIALS
It was a great experience working with such a dedicated team that provides the support and skills we have so dearly wanted. I really believe TRUENAV has a great product with 3CX that we could help the market with.
Kieran Crowley
General Manager, Go2Africa
TRUENAV’s approach mirrors ours in terms of transparency, providing the right solution, and delivering. Their service levels are of the highest standard which ensures our customers remain happy and satisfied after the initial project is complete. It’s imperative that our customers have 24/7 support, and we are grateful that TRUENAV has this as part of their brand promise that they provide this to all maintenance customers.
Mark Hendricks
General Manager, Toshiba Western Cape
We particularly liked TRUENAV’s consultative and transparent approach. Their system has provided significant cost savings due to no monthly costs for hosting the PBX along with the removal of our fixed lines. This cost-effectiveness combined with free inter-branch calls, barring of extensions and built in telephone management software, made the decision to deploy TRUEPBX an easy choice
Wilfred Jackson
Financial Manager, College of Cape Town
HOW CAN WE HELP YOU?
We understand the complexities of the telecommunication space. If you are looking to get a true perspective on your situation and what you can do to start or improve. Fill in your information below and tell us what you’re looking for so we can make sure the right person speaks to your about your business needs.