TRUENAV
THE PARTNER YOU NEED

Our role is simple: to give you confidence and peace of mind that you have found the right partner.

We love helping businesses navigate the complex world of Telecoms. Our strategy is to be the navigator, our client the captain and their company the vessel. We pride ourselves on helping the captain maintain his true and best course, ensuring the path we take leads the vessel to the destination it desires.

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BRAND HERITAGE

2006
HOW IT ALL BEGAN
From having gained a wealth of experience working in the IT sector, Riaan Venter and Etienne Tredoux felt there was a lack of value delivered by telecoms companies. Leading them to found uThetha Telecoms. With the sole mission to inject IT skills and principles into the telecommunications industry.
2010
BUILDING THE RIGHT TEAM
Throughout our growth, we were looking to surround ourselves with people whose ambition and values aligned with uThetha, which led us to Darren Friedman. Having a wealth of experience and the type of drive and skills we knew would make us excel. In 2014, Darren became a director at uThetha.
2012
A MOVE FOR IMPROVEMENT
With a growing team and client base, it became a necessity to find a Head Office outside of Pinelands that could accommodate our team and what they needed to perform, as well as getting us closer to our customers. We found the right choice in Goodwood, which is where we are still located.
2019
NATIONAL GROWTH
uThetha decided it was time to establish a national footprint. Growing into Gauteng was an important step, allowing us to extend our business offerings on a local level. Enabling us to provide in-person support.
2019
STRENGTH TO STRENGTH
Continuing our mission to inject IT skills and principles into the industry we brought Darryl Moses onboard who had an incredible depth of IT knowledge and expertise. After having a big impact with how we navigate and developed our products and services to refine our business offerings, he became a Director in 2020.
2021
A PIVOTAL CHANGE
Undergoing changes occurring internally and externally, we felt the need to evaluate ourselves and the market. Navigating the rapid change in digitisation and what businesses now needed, forced us to pivot. Evaluating what products and services best serve businesses, as well as how we would deliver these.
2022
CHARTING A FUTURE
Having new key processes in place and innovative offerings, whilst understanding our why; ‘By unlocking the potential in our partners, we leave a positive impact on all the communities we collectively support’. Led us to rebranding to TRUENAV, which aligns with the value we are looking to deliver.

OUR TEAM

Riaan Venter
RIAAN VENTER

CEO

As the CEO of TRUENAV, Riaan Venter is responsible for running all facets of the business. Riaan has experienced many accomplishments over his 27 years in the telecoms and IT industry, continually pushing TRUENAV in a direction of growth and improvement.

Riaan showcases unrelenting enthusiasm towards tackling the challenge of using technology to unlock business potential. His ability to navigate TRUENAV has come from his deeply rooted entrepreneurial & strategic skills, with a resounding focus on people. Getting a kick out of forming long-term mutually beneficial relationships with his team, suppliers and customers has and will continue to result in TRUENAV’s success.

Etienne Tredoux
ETIENNE TREDOUX

CTO

As the CTO of TRUENAV, Etienne Tredoux is in charge of driving our technology innovations. Having 31 years of experience in the IT and telecommunications space, Etienne’s analytical nature gives him the ability to simplify complex concepts and systems which equips TRUENAV to provide strategic and sensible decisions that focus on the ‘big picture’.

With an incredible depth of technological insight and understanding, Etienne's ability to navigate TRUENAV, our teams and clients is an invaluable aspect of what we are able to do. This ability is a result of his combined passion for people and technology, which forms part of our core in TRUENAV, to help our partners achieve their goals by adding to their success.

Darryl Moses
DARRYL MOSES

HEAD OF BUSINESS SUPPORT SERVICES

As the Head of Business Support Services, Darryl leads our product development team. After 15 years experience in the ICT and telecoms industry, he has developed into an intuitive problem solver with a willingness to learn, which has made him key in TRUENAV’s development.

His love for technology and how it can be used to solve problems has helped navigate us to where we are and what we are able to deliver, build, and customise. With a passion to apply technology to solve these business problems and an ability to identify particular needs, Darryl has taught us how it is crucial to understand not only the problem but its situation.

Darren Friedman
DARREN FRIEDMAN

BUSINESS DEVELOPMENT

Leading our business development team, Darren has strong interpersonal and communication skills which has allowed for partnerships that are built on trust. With a strong empathetic nature he has been vital in navigating TRUENAV towards providing our partners a true partnership leading them to success.

Darren was drawn to the telecoms industry due to his fascination towards technology and people, now having 17 years of industry experience his ability to lead our teams and manage our partners is an invaluable feature that has enabled TRUENAV to be so partner focused.

TESTIMONIALS

It was a great experience working with such a dedicated team that provides the support and skills we have so dearly wanted. I really believe uThetha has a great product with 3CX that we could help the market with.

Kieran Crowley

General Manager, Go2Africa

TRUENAV’s approach mirrors ours in terms of transparency, providing the right solution, and delivering. Their service levels are of the highest standard which ensures our customers remain happy and satisfied after the initial project is complete. It’s imperative that our customers have 24/7 support, and we are grateful that uThetha has this as part of their brand promise that they provide this to all maintenance customers.

Mark Hendricks

General Manager, Toshiba Western Cape

We particularly liked TRUENAV’s consultative and transparent approach. Their system has provided significant cost savings due to no monthly costs for hosting the PBX along with the removal of our fixed lines. This cost-effectiveness combined with free inter-branch calls, barring of extensions and built in telephone management software, made the decision to deploy the uVoice Free Business PBX an easy choice

Wilfred Jackson

Financial Manager, College of Cape Town

HOW CAN WE HELP YOU?

We understand the complexities of the telecommunication space. If you are looking to get a true perspective on your situation and what you can do to start or improve. Fill in your information below and tell us what you're looking for so we can make sure the right person speaks to your about your business needs.